Greenwashing – Have you been slimed?
What is greenwashing and how do you know it’s happening to you?
Greewash is a term that is used to describe the actions of a company, government, or other organization which advertises positive environmental practices while acting in the opposite way.
Below are several paths you can follow to check up on a company’s claims.
- Follow the Money Trail
- Follow the membership trail
- Follow the paper trail
- Look for skeletons in the company’s closet
- Test for consistency over time
- Check how they handle their critics
- Test for international consistency
- Test for access to information
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